Browsing by Author "Zhu, Ying"
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Cui, Zhongkai; Liu, Yun; Wang, Wenwen; Wang, Qian; Zhang, Ning; Lin, Fan; Wang, Na; Shao, Changwei; Dong, Zhongdian; Li, Yangzhen; Yang, Yingming; Hu, Mengzhu; Li, Hailong; Gao, Fengtao; Wei, Zhanfei; Meng, Liang; Liu, Yang; Wei, Min; Zhu, Ying; Guo, Hua; Cheng, Christopher; Schartl, Manfred; Chen, Songlin (Scientific Reports, 2017)
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Zhu, Ying (2012-10-19)Consumers’ purchase decisions typically involve two brands: the manufacturer brand (the “what brand to buy” decision) and the retailer brand (the “where to buy” decision). While extant research suggests that consumers’ ...